We all know that quality web design is a valuable investment, but what are the real benefits of having a custom design created for you? Is the extra cost worth it?
The answer is a resounding ‘Yes!’, and here’s why:
When creating your design, our web design team thinks about the big picture. They create a visual language for your brand that is consistent across different contexts. Your website, logo, business cards, Facebook and Twitter profiles have to form a coherent whole. Brands that have a consistent visual language make a more memorable impression than those that look like five different side-businesses.
You’re not simply looking for clicks on to your website. You’re looking for visitors who browse through your site and get to know who you are and, critically, stay for more than a few seconds. Remember that most people will leave after one glimpse at your site. It takes a special website to keep them interested, let alone be willing to buy your product or service.
Calls to action are the ‘sign-up’, ‘buy now’, and ‘learn more’ parts of your site. Where they are on the web page, how they look, and what they say will determine how many more people decide to buy something from you.
Good-enough websites just don’t cut it anymore. Within one industry, there are many sites that look the same. They say the right stuff, the design isn’t too offensive, but they don’t make the effort to speak up and say why they’re special. That doesn’t mean you have to pull out the sparkly graphics to get attention. Quality means distilling all of your unique selling points into one coherent visual message.
Content and design need to be perfectly aligned on your site. Most people will not put in the effort to understand what you are trying to say. Large blocks of small text, confusing navigation, and obscured calls to action will turn visitors away. Our design team will work with your content so that it’s clear and directs people to what you want them to do.
The choice of fonts, spacing of text, and contrast are details that make a difference in the overall quality of your site. These kinds of nuances may not seem that important, but they affect how readable and functional the site is.
You are the expert on your own business, but you are unlikely to be an expert on web design. Sometimes there needs to be a compromise between what you want and what works for the web. Quality web design also comes from the experience of knowing how to translate ideas into web pages.
Businesses that try to get a “good deal” and buy into the promise of getting high-quality design services for a cheap price often end up paying more than they need to. Often, their project dramatically over-runs, and they end up paying more to get it finished. Most often they then end up paying another web design company, such as ourselves, to do a ‘proper’ job. We’ve seen it happen many times over the years!
Business owners and web designers have to work together to create a website. The process involves communication and compromise. If you are satisfied with the result, the web designer you worked with will be your go-to for changes and new additions.
Quality design builds a solid foundation for the improvements you will want to make after the initial site is finished. Whether you want to add a new product or service, the site will already have a strong enough aesthetic that you don’t have to go back to square one.