You have between 3 and 5 seconds to grab a visitors attention when they enter your website.
If you don’t attract their attention and get across your key message(s) within that time, your visitor is likely to hit the ‘Back’ button and visit the next website on the list!
What can I do about this?
- Remember first of all that your visitor is using their eyes and brain to look at your website. Therefore a website must look appealing. This is down to design and varies greatly from person to person, but there are some common rules to follow.
- Make sure the website is laid out correctly, with the most important information (key message) near the top of the page.
- Make it easy for visitors to find out further information about your product or service. Have you noticed how shopping websites have a picture of each product, a brief description and a ‘more info’ link? That makes it easy for their customers to find out more about the product, and then buy it.
- Make it easy for people to buy your product or service.
A successful website depends on the above, and much more. Why not give us a call to find out how we can use our experience to make your website successful?