ABOUT THE PROJECT
Superskills is a provider of contruction Training courses and NVQs, operating nationally across the UK.
The website is heavily optimised for mobile-responsiveness, having a responsive version as most modern websites do. Superskills however has also adopted the AMP methodology, meaning that mobile users are automatically redirected to a stripped-down mobile version of the site. This mobile version uses Google AMP methods to provide content with only essential styling. This results in a much simplified website on mobiles, which loads extremely quickly (see screenshot #3).
The client is extremely keen on SEO, and keeps a close eye on their Analytics and the performance of the website. The website provides a high Return on Investment for the client, as their conversion rate often approaches 50%.