ABOUT THE PROJECT
Steel Superstore is the largest supplier of Lindab Galvanised Steel Guttering & Steel Rainwater Pipes in the UK.
The Steel Superstore website is the second eCommerce website we have built for the Cast Iron Superstore Limited. Both websites are built using the WordPress/WooCommerce combination. Both are successful and return high levels of revenue for their owner.
Both websites use bespoke designs, created especially for Cast Iron Superstore Limited. The branding and user-experience are very similar, leading to a sense of cohesion between the two brands.
The Steel Superstore, being a new website on a new domain had no previous search engine optimisation or domain authority to build on. Part of the project has been to establish the domain and get traffic to it. The campaign has also involved the use of Google Adwords, to great effect.
The website began taking sales within the first few days of trading, as a result of the targeted Google Adwords campaign which we manage for the client. The revenue it generates has expanded quickly and is expected to continue throughout 2020.